The Pay Increase Playbook for Women Who Hate Negotiating

You're good at your job. You're just not sure what to ask for, how to say it, or what happens if they say no. 

From Angela Langmann — 16 years inside big tech, approving the offers, training sales teams on negotiation at Amazon.

Angela Langmann, salary negotiation coach

Featured In

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Who I Work With

CitibankAmazonCulture EquationTechstarsMonday.com

Sound familiar?

  • You suspect you're underpaid vs the market, but you can't prove it with a number.
  • You've said "next year" or "after this project" more than once.
  • You've watched someone less experienced get paid more.
  • You freeze at "what are your salary expectations?"
  • You'd rather leave than ask, because asking feels greedy.
  • You have a review, offer, or raise conversation coming and no plan for it.

If you nodded at even two of those, you're in the right place.

The most expensive thing you can do in your career is stay quiet.

You know you're underpaid. You've felt it for a while. You say it to your friends at dinner. You tell yourself "next year"... "after this project"... "when the timing is better." And the email never gets sent.

That silence has a price. One offer you don't negotiate can cost you six figures over five years — because every raise, bonus, and share grant stacks on top of that first number.

A man in your seat would have asked by now. You know it works. You've watched it work. And you still hold back.

Courage comes first. Confidence comes after.

Here's the order nobody tells you: you don't wait to feel confident and then ask. You ask — prepared and strategic — and the confidence follows.

It's time to trade indecision for precision. Stop low-balling yourself before anyone else gets the chance. You can't think from scarcity and expect to be paid like a leader. This training helps you ask like the leader you already are.

When was the last time you made yourself uncomfortable so you could grow?
Angela Langmann, salary negotiation coach

I sat on the other side of the table.

I spent 16 years at Amazon — across Seattle, London, and Sydney — approving hundreds of compensation offers and training teams to negotiate. I know how these decisions get made behind closed doors, what's flexible, and what isn't.

My clients have grown their total packages by 16–22%, added weeks of paid leave, and pulled in sign-on bonuses — often with a single, well-built email.

This isn't about being pushy or aggressive. It's about being strategic. It's not about being greedy. It's about knowing what to say, and when.

Start here. Watch the free masterclass.

Want a taste of how I work before you spend a cent? Watch my free masterclass. In under an hour, I'll show you the data that shows why negotiating is not only safe, but expected, you'll understand my coaching methods and I give you 9 scripts you can use right away.

Actual Client Results

One conversation can change your trajectory.

She was interviewing for a new role and asked for $30K over the first offer, and got all of it, from one email.
Her first offer started far under target. We worked together to land her total package 22% more across base salary, equity, and sign-on bonus.
She was told "we can't go higher." We used expert positioning and secured her 16% more over the initial offer.
  • 85% of people who negotiate get at least some of what they ask for (Fidelity)
  • Only 37% of workers always negotiate (Salary.com)
  • Women are just as successful as men when they negotiate — the gap is in who asks (Harvard Business Review)

Get Paid What You're Worth

You'll walk away with a personalised strategy on how to manage your negotiation from start to finish.

The complete 7-step method, plus a 60-minute 1:1 with me where you bring your real numbers and get feedback in real time.

$550 USD

What's included

  • All 7 steps of the Insider Strategy Method, in short video modules
  • A 60-minute 1:1 with Angela, booked via a private link — bring your numbers, get real-time feedback (the part you can't get anywhere else)
  • The full workbook and every worksheet
  • The Salary Analyser — pressure-test your number against live market data
  • The exact words: scripts for the email and the conversation
  • Shares & bonus deep-dive (short- and long-term incentives) — negotiate the whole package, not just base salary
  • The full handle-the-pushback module — ready responses for every "that's our max"
  • Bonus: the Negotiation Checklist
  • Bonus: the Contract Glossary — know exactly what you're signing

The Condensed Version

Know What Salary to Ask For

Not ready for the full method? Start here. A condensed version — 3 of the 7 steps — so you can find your number and make your ask. $150 USD, or split into two payments.

$150 USD (or 2 × $75)

What you get

  • The 5-Part Video Training value $300. The whole process, start to finish, in under an hour. The same method private clients pay much more for.
  • The Number-Builder Worksheet value $150. Go from "no idea" to your exact number. Yours to keep and reuse for every pay conversation, for life.
  • The Salary Analyser + How to Ask Reference Sheet value $120. Pressure-test your number against live market data, plus the exact words to use and ready responses for the most common pushbacks.
  • A 1:1 Safety Net with Angela value $850. Do the work and still feel stuck? Message me and we'll hop on a call. You're not doing this alone.

Over $1,400 in value — yours for $150 USD.

What's NOT included

  • The full 7-step method
  • The 60-minute 1:1 with Angela
  • The complete workbook and all worksheets
  • The shares & bonus deep-dive
  • The full handle-the-pushback module
  • The Negotiation Checklist bonus
  • The Contract Glossary bonus

Want all of it? Get The Full Method

Success stories

What my clients are saying

I worked with angela for the past 6 months for career growth strategy. I felt stuck, had been consistently receiving great performance feedback but was still not being recognized for promo. She guided me to strategically focus on my areas of ownership with more impact and challenged me to spend less time in those with low visibility. She encouraged me to advocate for myself and speak up more in front of leaders and pushed me to have career conversations with them and to improve my visibility. Working with her gave me the tools to successfully navigate the promo process and land my promo this October! Overall working with Angel was a great experience. I loved that she looked at success holistically - not as something that can only be obtained by sacrificing life for work, which I felt deeply aligned with.
Maria
After a recent career shift followed by an unexpected layoff, I started working with Angela to level up my approach to the job market, and it's been transformational. Angela helped me sharpen my strategy, clarify my "why," and confidently ask for what I deserve. She's been my secret weapon in negotiations, decision-making, and staying true to my long-term goals. From refining my resume and interview skills to mapping out my next career move, Angela's guidance has been pure gold. Her insights and support have been a priceless investment in my growth. If you're looking to elevate your career and get closer to your goals, I can't recommend Angela highly enough. She's a fierce advocate for your success!
Debbie
I recently completed a Salary Negotiation Session with Angela, I am sincerely gratitude for the exceptional negotiation coaching I received. Before our session, I felt anxious and lacked confidence for my upcoming meeting with my manager. Angela helped me build my confidence as we worked through a structured, step-by-step approach to the negotiation process. Her guidance was both strategic and empathetic; the script and mock conversations we went through were invaluable in preparing me for real-time discussions. Thanks to Angela, I successfully negotiated a salary increase! I feel confident (now I have the tools) for any future discussions of this nature. I highly recommend Angela to anyone looking to improve their negotiation skills and achieve their professional goals.
Bianca
Working with Angela helped me uncover my "why" and equipped me with the strategies I needed to project my career into it's next phase. She is a wealth of knowledge and so inspiring in all the right ways. I couldn't recommend working with her more!
Anonymous
I found Angela at a crucial turning point in my life. Returning to work after maternity leave, I was overwhelmed with self-doubt and imposter syndrome. My confidence was at an all-time low, and I felt like I had lost my identity. She has been absolutely transformational in my journey. She helped me rebuild my confidence from the ground up, teaching me to recognize and celebrate my accomplishments. Her guidance was instrumental in helping me rediscover my strategic thinking abilities and learn how to prioritize effectively - skills that had become clouded during my time away. What sets her apart is her strong empathic leadership guidance ability to provide both practical tools and emotional support. She gave me a fresh perspective on my capabilities and helped me realize that I could indeed balance it all. Sometimes, all we need is someone who believes in us and offers support during our most vulnerable moments, and she did exactly that. Thanks to her coaching to date, I've not only regained my professional confidence but have emerged stronger and more self-assured than before. She truly has a gift for helping people recognize their own potential and strength which speaks of her strong leadership.
Sophia M
The good news is that I got an extra week of vacation and an extra 4% increase in base salary after a 90-day review. I got more than what I would have without your help and I learned some new strategies.
Todd
After unexpectedly getting laid off, I worked with Angela on salary negotiation and interview prep. I was able to land a role at my dream company and with her help I negotiated a 16% increase in total comp. It was great to have Angela's insider knowledge on how these conversations work at tech companies.
Laura
I was genuinely excited about the company and the role, but the salary came in below what I expected. I knew I wanted the job, so I was nervous about pushing back and risking the opportunity. Using Angela's techniques gave me a clear way to approach the conversation. I was able to advocate for a salary that felt competitive in the market and reflected the skills and value I would bring to the role. Having the right techniques and language made a huge difference. It helped me get past the hesitation of whether I should even send the email, and gave me the confidence to ask. In the end, I secured a significantly higher salary than the initial offer and landed at a number I was genuinely happy with.
Katia
I came to Angela needing to work out what my next move was going to be. She helped me quickly turn uncertainty into a clear action plan. We worked through what I wanted long-term, where my strengths and unique value were, and how to position myself effectively with recruiters. She also helped me prepare extensively for interviews, which made a huge difference to my confidence and how I showed up throughout the process. When I received an offer, Angela’s negotiation advice was invaluable and helped me secure a 22% increase on the initial offer. Angela really understands how to navigate competitive tech roles, from positioning and interviews through to offer negotiation. I would highly recommend working with her
Erika

Who this is for

For you if...

You're a senior woman in tech or an adjacent field, earning well but suspect you're under market, with a review, offer, or raise conversation ahead — or you're just done staying quiet.

Not for you if...

You want someone to do it for you, or you're not willing to do the training.

Questions

How do you make yourself happier? Shouldn't that be a priority?

You owe it to yourself to stop waiting. If making more money is the goal, this is the training that gets you there. Courage first. Confidence follows.

Your future self will thank you. 👊

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